Because we live in a world of uncertainty, how we see risk is vitally important in all aspects of our life. When making a business decision risk must be considered.

To different people risk means different things, depending on the context and how they feel about taking chances. A student might perceive it as failing an exam. For a retired person, risk could mean the likelihood of not being able to live comfortably on his or her fixed income. Or an owner of a portal casino might see it as not getting the desired traffic or players to his site.

It is often said ”Nothing is certain except death and taxes.” Webmasters of portal casinos might extend this adage: ”Nothing is certain except death, taxes and Google.” In this article I’m going to discuss the various forms of risk that we as casino affiliates face, how to reduce it and …

If I look back when we first started Cassaon-casino we’ve made some silly mistakes that cost us dearly. If only I knew back then what I know now I would have done things completely different.

The Excitement of Starting Your Own Business

Now that you’ve found your niche, you decide it’s time to roll up your sleeves and to venture into the exciting world of cyber gambling. But building a proper business model and website often leaves one juggling more than you can handle. It’s akin to living on the edge, leaving the safety net or being on an endless dose of adrenaline.

As an entrepreneur, I can relate to this. Things come rushing to you all at once, making you wish that you’ve done proper research and that you’ve followed the advice given to you by your peers. In this article I’m going to talk about the five-key start …

Slots tournaments are not the only tournaments that’s on the agenda of online casinos. In this article I’m going to give you some valuable tips that will stand you in good stead when playing table game tournaments at casinos be it online or offline.

If you’re interested in competing in a tournament, just like slots events you must pay a small entrance fee before you can play. Seek out those tournaments which offer 100 percent of the entry fees back to players in the form of perks and prizes.

Tips When Playing Table Game Tournaments Apply the basic strategy when playing blackjack tournaments. Try and double down as much as possible by amassing your chip stack to gain a seat to the finals. Focus on the even money bets such as Red/Black, Odd/Even and High/Low when playing roulette tournaments. Always wager the maximum bet. If you’re lucky and manage a …

An online casino delivers a service, as such it must have an effective operations or productions process in place. What does this process entail? Its sole aim is to create value to its customers and at the same token earning their dollars.

In this article I’m going to discuss and explore the various ways online casinos can use to improve their operations by focusing on quality control (player retention).

What Is Quality Control?

Let’s have a look at Bitstarz Casino. Its slogan is:”Dream Big Win Bigger”. The operator is visually appealing. But is it enough? Does it hit all the right notes when it comes to player acquisition and retention? Then again quality must be more than just a slogan. I’m sure that the managers/owners at the operator realize that quality management is key. The operator offers an assortment of games, sign on bonuses to first time players and some …

Marketing a cyber casino can be an arduous process. It must jump through a myriad of legal hoops first to get the desired customers through its virtual doors.

To simplify my discussion of the advertising process online casinos use, I’m going to group the promotional process into three different categories: personal selling, advertising and using sales promotional tools. Hopefully at the end of this article you’ll understand the fiber that binds the advertising process of any casino operation.

A term commonly used to denote a particular combination of promotional methods is known as a promotional mix. A promotional mix describes a set of personal and special communication techniques a business uses to get its promotional campaign on track. It is determined by many factors. One important factor is the nature of the geographical market it wants to reach.

Various Advertising Methods Used

A widely dispersed market generally requires mass coverage …

Blackjack is hands down the most popular casino game. Depending on the rules of the game players can enjoy a low house edge of between 2% to 7%.

By learning a card-counting strategy savvy players can use the game to their advantage. The rules of blackjack differs from casino to casino and from table to table. While most players will simply plop down at the table, seasoned players will search for the game with the best rules. Does the disparity of the game differ from one game to another? Yes. The difference between the best and worst games are as follow:

Rule Barona Rio Decks 1 1 Blackjack Pays 3-1 1-1 Dealer soft 17 Hits Hits Double any first two cards Yes Yes Double after split Yes No late surrender is allowed Yes No House Edge 0.2% 2.5 *Table illustration Courtesy of Michael Shackleford     Blackjack Is For Smart …

If you want to get an accurate picture of what’s going on with your website’s traffic you must install Google Analytics.

Setting up Google Analytics is free of charge and only requires a little elbow grease. As webmasters who promote online casinos this is a very handy tool indeed. So, what makes this free tracking tool from Google so special? It tells you how many visitors your website had on a given day, average dwell time (bounce rate), from which country they came from and loads of other useful information.

Some webmasters refuse to use Google Analytics since they claim that Google uses it as a metric to ”spy” on their sites. To a certain extent this might be true, then again if you’ve got nothing to hide it shouldn’t be a problem, right? If you operate within the ambit of Google’s quality guidelines you’re good to go.

How To …

When it comes to SEO (search engine optimization) it all boils down to interactivity. Despite the huge promises most SEO companies make their clients, there’s no magic button you can switch on that will propel your site to the top of Google.

The Internet is here to stay. There’s no quick-fix, get rich-quick-scheme involved whatsoever. Some SEO experts even describe it as a ”warzone”.

The only way you’re going to get your site to hit the high notes in the serps is through research, hard work and trial and error. To beat Google is not to beat it at all, instead rather appreciate it for what it is and try to understand how it works. It goes without saying that a website needs traffic. Even if you have the most visually appealing portal casino you still need internet gamblers to find it amongst an ocean of sites.

Traffic from search …

I’m going to give the lowdown on the crisis that’s likely to change the game of soccer forever.

When South Africa won the bid to host the 2010 Fifa soccer world cup it was a magical time for the country. For the first time in its turbulent history it could finally stand proud and shrug off the shackles of the past. But now the golden memories of the successful hosting is slowy fading since it has been tainted by corrupt Fifa officials.

For years there has been rumours of wrongdoing and low-level rumblings that the Fédération Internationale de Football Association’s (Fifa) hands were dirty. Several high ranking Fifa officials were arrested at the five-star hotel in Zurich, Switzerland and extradited to the United States to stand trial on charges of corruption. Fourteen members were charged by the U.S department with wire fraud, racketeering and money laundering.

”Many of the individuals and …

In this article I’m going to analyze some of the top portal casinos and why they rank so high in all the major search engines. They’ve been around for many years and have a proven track record (trust) with Google.

Suffice it to say the cyber gambling world is beyond competitive and to compound matters further Google does not take kindly to so-called thin-casino affiliate websites any more. In a post-Penguin world if your site has lost trust with Google it’s virtually impossible to get it back into Google’s good graces again, or is it? Truth be told it could be done, on condition you’re prepared to knuckle down and do things strictly according to the search engine’s quality guidelines.

I’m going to analyze Casinolistings.com, AskGamblers.com and Gamblingsites.com. The reason why I chose these portals casinos is that between the three of them they receive thousands of players/visitors per day, …