As casino affiliates who market online casinos in a very crowded market place we often wonder how Google’s algorithm works. In this article I’m going to explain just this.

The Google Algorithm

When you do a quick search on Google a list of ten results appears on your screen. Chances are they are relevant, popular pages that answers the questions you were looking for. They are written by people who are experts on a certain topic and at the same time they provide a fantastic user experience.

Behind Google’s algorithm there’s a formula which takes a myriad of factors into account. To most of us it might seem like a quick instant algorithm but it’s not. If you abide by Google’s quality guidelines the search engine will provide you with a constant flow of people collectively known as traffic. How can you increase your website’s visibility? This can be done …

It’s official, the new generation of gambler is not only well-educated, smart and affluent but they are young too.

The United Kingdom Gambling Commission (UKGC) released a report which indicates that internet gambling has shot up by 50% in the UK the last six years. In this article I’m going to discuss what exactly gave rise to these young and savvy online gamblers.

Why Online Gambling Is So Prevalent

The past 15 years the availability of legal gambling activities increased significantly in the UK. The introduction of the National Lottery and the development of new forms of legalized gambling such as televised advertising, lead to an increase in internet betting. In the UK and other contemporary western societies like Australia, New Zealand and the Nordic countries gambling is seen as a form of entertainment.

UK Gambling Commission Stats

According to the UKGC’s secondary analysis of data compiled by DataBuild Research …

In itself gambling is a social act. It’s further enhanced by social media sites like Digg, Facebook, Stumble Upon and Twitter.

Despite the number of networks in operation today, there’s few networks that can compete with Facebook. A simple poker tournament shared among friends has the ability to connect players globally in a matter of hours.

As webmasters who promote online casinos it’s imperative to have a Facebook fan page. This social media heavyweight has the ability to turn your business into a proverbial goldmine-that’s if it’s done properly. In this article I’m going to discuss the impact Facebook had on online gambling to date.

Advantages Of A Facebook Fan Page

If you’re an affiliate how can you get your Facebook campaign on track? To begin with, you can use the birthday reminder feature. By using this feature a fan page could be used to send tailored reminders such as …

Webmasters who market online casinos must operate within Google’s quality guidelines otherwise they won’t remain in business for long. With its recent updates (Panda, Penguin and Hummingbird) Google decimated thousands of spammy websites that used blackhat techniques to rank. Suffice it to say the SEO world has never been the same again.

Over 3.5 billion searches are typed into Google every day. Imagine if you can tap into this. Sadly, most people start a website just to abandon it after a few weeks or a couple of months. The online world is too daunting for them and they leave it without even realizing its the benefits.

”A search engine can determine who shall live and who shall die.” Marc Goodman

Landing Page Conversion

To convert a visitor to a lead the landing page is the final step. This is where the visitor decides to proceed with the transaction by trading …

The world of online gambling is moving at a prodigious pace and not always for the better. There are literally thousands of player scalps mounted on the virtual walls of unethical operators. Out of the sea of online gaming sites only a handful are reputable. Although gamblers are the lifeblood of any casino operation they don’t always receive the treatment they’re supposed to. 

Every single online casino has a section on their websites dedicated to ‘Responsible Gambling‘. Just to be clear I’m by no means an expert when it comes to gambling online and its intricacies. A seasoned veteran by the name of ‘ValDes’ over at AskGamblers.com wrote a superb piece on the topic. In this article I’m going to take a closer look at what responsible gaming entails and its role in the grander scheme of things. For additional reading I highly recommend this article.

Responsible Gambling A Hit …

Just like any business, online casinos use advertising as a means to attract gamblers to visit their sites. I can honestly say that they have it down to a fine art. In this article I’m going to talk about some of the tactics operators use to entice you to play. So before you cross the T’s and dot the i’s keep the following in mind.

Huge Selection of Games

With the advent of new technology operators now enlist a myriad of software providers. Many of the games they offer come with pin-dropping audio and images that will keep you hooked until the wee hours of the morning. They are specifically designed to have a psychological impact on you. I’m not even going to mention the fantastic bonus offers they ply you with since it is outside the scope of this article.

There are literally hundreds of slots machines to choose …

Internet gambling, web gaming whatever you call it has often been dubbed a ‘mug’s game’. So what exactly is a mug’s game? The Urban Dictionary describes it as a game of chance, a fools game and a game of randomness.

To be honest when it comes to gambling over the Internet this is an apt description and for good reason. In this article I’m going to discuss common mistakes players often make and how to avoid them.

At the end of the day it all begins and ends with the terms and conditions of the online casino. Most players are so eager to start playing their favorite game that they often forget to read the fine print. With the advent of the Internet never before has gambling been so appealing-you can simply place a bet from the comfort of you own home. To sail like a majestic schooner on a …

Many players often leave a brick-and-mortar or online casino disgruntled since they experienced a serious of losses. Before I share some of the tips that stood me in good stead over the years just keep in mind that there’s no secret formula to winning at slots or any casino game for that matter.

Slots machines run on a programmed Random Number Generator (RNG) that determines the outcome of each spin in mili seconds. I’m going to discuss how to play slots next time you pay a visit to your local or online gambling.

1. Understand The Game

At first glance it may look simple but looks can be deceiving at times. This is the ‘learning curve’. To be successful you must learn as much as possible about the slots machine you’re about to play. Make sure you understand the game rules and payout tables. I like playing Gonzo’s Quest and …

We’re living in an ongoing revolution in the way which people communicate and act. How did a relatively unknown, young, single-term black senator with funny ears and funnier name get elected President of the United States, not once but twice?

The answer to this question is simple: He and his team understood the dynamics of the Internet and used it as a platform to communicate effectively with the masses. The same principle applies to mobile gambling.

Technology has advanced at such a rapid pace that it enables people to find products and the manner in which they choose companies to do business with. These days thousands of online gamblers are turning to the web to research anything that’s gambling related. Earlier this year Google announced that it was going to launch the mother of all updates on April 21: ”Mobilegeddon”. As we tap our online network of friends we start …

The legality of online gambling remains a bone of contention in the United States. The simple reason for this is that the government is still pretty much against it. Many countries outside the U.S have started regulating it. In this article I’m going to explore the nuts and bolts of cybergaming’s progress in the world’s greatest economy.

Why So Slow?

One of the reasons why Internet gambling is progressing at a snails pace in the U.S is because of the AGA (American Gaming Association). This organization is well-funded, a behemoth and makes no bones that it opposes cyber gaming in all its formats. Proponents of online gambling feel it’s each individuals right to do with their money as they please and don’t want to be prescribed by a totalitarian government what to do with it. Although the Constitution guarantees free speech and the Bill of Rights privacy and freedom of …