Internet Bingo Profits Surge Facebook And Twitter

Social Media sites are growing at a steady pace among people over the age of 45 in the United States, especially women over the age of 55.  This demographic is the fastest-growing segment in social media.  Women now out number men in social media groups, making them 56.2%, by-and-large a significant growth.  Any sensible online casino vendor cannot ignore these figures.

The good news is, there are an unprecedented number of media tools readily available to connect to your audience such as:  social networking sites to deliver greater profits to the online marketing game.

Internet Bingo with its colorful characters, has always been about connecting and socializing. Whether it is playing bingo in a traditional bingo hall or online at an online casino bingo site.  Today Internet bingo is set to become the next best thing to online poker, bingo’s social history is finally catching up with its other online counterparts.

Bear in mind whilst utilising social media, it is a non-controllable flow of information.  People are more than happy to exchange information freely and engage both positively and negatively about your products and services.  In addition the connections between people expands more rapidly than any other medium.

That’s why it is imperative to integrate it into your marketing plan. You’ll have the ability to exert influence over the social group by shaping opinions — a key way to attract new customers and therefore build greater revenue.

How does this social media revolution represent a new and better mode of making money online? In years gone by sales strategies revolved around making customers come to you.  Online social networking completely reverses this model,  enabling you to go directly to the customers by meeting them where they hang out.  It is not much different as opposed to real life — meeting people, building relationships, establishing trust, sharing, collaborating and serving customers. Simply put, there is no better way to build your affiliate business than developing a thriving online social outlet.

This will help you to connect with people who share common interests in gaming,  be able to use the site as a customer relationship management tool, advertise incentives and promotions, and build long-lasting relationships.  That will aid you in retaining your hard earned customers in the long run.

The other challenges of social networking is that new technologies are constantly popping up and some disappear soon after the dust settles.  It’s important you coordinate your website with a social networking community that is adaptable and accessible by as many people as possible. Here are a few tools that that can assist you:

Twitter: A form of micro-blogging,  shorter media and link-based posts, Twitter is the fastest-growing social media site.  From February 2008 and February 2009, Twitter grew by a staggering 1,300 percent and by an additional 77 percent between February and March of 2009.  Its demographic segment is users between 35 and 49 years old, distinguishing it from other social media sites. Users subscribe to follow other people to see updates as they are published . For online gamers, users can post scores, winnings or tips.

Facebook: Already a  household name in most parts of the globe and fifth in Internet-traffic rankings.  Facebook is more developed than Twitter, enabling it’s users to build personal pages that talks about their personalities and interests.  Unlike Twitter, Facebook forms real communities amongst its players higher levels of interaction.   The good thing about Facebook is you get to know your potential customers on a more personal level.

Blogs: Very popular and highly effective way to share info.  A “web log” is an online journal where you can write about yourself, your company, your promotions, and so on.  There are many blog platforms that makes online publishing easy: Blogger, WordPress  and TypePad.   Blogging is a fantastic way to show expertise and knowledge of the online gaming arena and a great way to generate a following and to gain trust from your customer base.

Video: Video blogging, or vlogging as most people call it has become very popular as well.  It is the sharing of personal videos within an online social community.   Short commentary videos are an ideal way to indicate your knowledge on a subject matter and build a following as well within the industry.

Measuring Success

Gauging the success of a social networking plan is a way different ballgame altogether.   Traditional measurements include, the number of products sold or the number of new clients gained.  With social media, we measure the effect on the brand with regard to your image and reputation as a provider of reliable and exciting games.  It’s not the number of  people you sign up or how many times your website has been accessed in a day.  The brand is your most important asset. It is the reason users will refer your site to others and it can build your reputation as the destination for a trustworthy gaming experience.

This brings us to the next question.  How does one measure the impact on your brand?  One of the best ways is to gather information about reach and frequency.  Are your connections growing and are people coming back more often?  If so, you’re on the right track. Secondly, is your site  changing the perception of your brand?  Reading posts and interpreting the general vibe of your audience can help determine this.  Lastly, is your social media tool influencing the industry? Is it been referred to in articles about online gaming or it being monitored by other websites?  Is it seen as the go-to place to learn more about a particular game?

There are also new scientific tools to help you measure success. A company called Cymfony, has recently been singled out by Forrester’s research as one of the best in class for monitoring the online buzz with reference to your brand.  They employ metrics such as tone and influence, as well as distribution data and competitive information in their analysis.  Blogpulse, now owned by Nielsen, is an automated trend discovery system for blogs.  They apply machine learning and natural-learning processing techniques to discover which blogs are succeeding.

The best incentive to enter the social media world is the low cost of putting together marketing efforts. Expenses will vary with the details of your marketing plan, but it is generally accepted that the cost of communicating through social media is a lot cheaper than physically connecting. Most social media tools do not require a graphic artist, in turn you need a good writer that can communicate effectively and build excitement.  Once the conversations starts you engage actively with prospective customers that keeps bringing along new friends, you have succeeded in lowering the cost of participation.

Human beings are in constant need for regular interaction and communication. Social media engagement is a  natural digital progression that utilizes modern technologies to facilitate efficient communication, bringing the excitement of practical gaming into the virtual world.

If you’re smart and communicate effectively via social media sites, it’s the perfect way to pave your way to a customer base online and grow your affiliate marketing business to success.